Check this out, last week, this agency called Billion Dollar Boy launched this new section of their business called Muse. It’s all about using AI and other new tech stuff to give a boost to their offerings for clients. And they are not the only ones doing this, lots of influencer marketing agencies are getting into AI, from finding influencers to creating content. It’s a trend, and these guys over at Billion Dollar Boy are on board.
And hey, guess who’s running this whole Muse operation? It’s Becky Owen, she’s the former head of creator innovations at Meta, and now she’s the chief marketing and innovation officer at this agency. They got a whole team in place for this, and before they launched, they did this survey of 6,000 creators, consumers and marketers.
The survey showed that people are into content created with AI, both the creators and the consumers are on board. Users see this stuff and they’re like “whoa, this is cool,” and the engagement rates are through the roof. Now three major brands, including two luxury fashion brands, are teaming up with Muse for their first AI-created creator content. And they’re seeing way more engagement than with regular content. They got their CEO leading the charge, and they’re also looking into VR and virtual influencers. How crazy is that? This whole thing is a game-changer for sure!
But it’s not just these guys who are jumping on the AI train, lots of other brands and agencies are too. They’re realizing that to connect with younger audiences, they gotta create content that’s cutting-edge and AI is the way to do it. And it’s not just these digital influencer agencies, other platforms are using AI to improve the quality of content and connect brands with creators. This whole thing is the future, and it’s happening right now.