So check this out, right. According to this juicy newsletter I got my hands on, we got this former Google big-shot named John Giannandrea. And get this, his search team over at Apple is all up in the lab, cooking up this badass search engine called “Pegasus.” They ain’t playin’ around, man. They wanna integrate it deep into iOS and macOS. But that’s not all, they’re even thinking about using some mind-blowing generative AI tools to take it to the next level. Can you even imagine, bro?
But hold up, that’s not the only move Apple’s making to challenge the Google empire. They dropped this sick tool last year called Business Connect. It’s all about beefing up their information database with all the deets about businesses’ hours and locations. That way, they can go toe-to-toe with Google on that local search game, ya dig? Apple’s out here making power moves, man.
Now, here’s the thing, my man Gurman points out that Apple’s search engine game might not be as strong as Google’s Spotlight and all that. But wait, hold up, don’t count ’em out just yet. Apple’s got somethin’ up their sleeve. They got this pimped-out App Store ads business goin’ on, feedin’ ads to their other apps like Apple News and Weather. That’s playin’ smart, bro. That means Apple’s got enough pieces in the puzzle to launch their own search engine real soon. I mean, like, sooner than you’d even expect, man. The game just got real interesting, my friends. Real interesting.