There’s this Australian design platform called Canva, and let me tell you, they’ve been on a roll with their AI technologies and integrations. Since 2019, they’ve been developing their own AI tools for their users in the marketing and creative industries. And you know what? They even teamed up with big guns like Google and OpenAI to bring in some extra firepower.
But here’s the thing, even though Canva has been making waves in the AI space, they’re still trying to figure out how much they should actually talk about it in their marketing efforts. They’ve been releasing some fancy AI products this year, like Magic Resize and Magic Replace, which make it super easy for users to resize and add stuff to their images. They’ve been calling these tools “magic” in their campaigns, focusing more on the benefit to the end user rather than shouting about the AI behind it. And you know what? That’s smart.
See, Canva wants to appeal to a wide range of users, not just the tech-savvy ones who are all caught up in the AI hype. They want everyone, from personal users to major marketing organizations, to feel like their tools are accessible and useful. They want to show people what their designs can do and how Canva can make it happen for them. That’s what matters.
Canva has a kickass in-house team with over 100 talented brand designers, videographers, photographers, motion designers, and copywriters. And let me tell you, they’re nailing the balance between highlighting AI in their marketing for the marketers and toning it down for the general audience. In fact, they just released some survey data that shows 75% of marketing and creative leaders are already seeing AI as a must-have in their toolkit. So yeah, AI is a big deal.
But hey, not everyone is sold on the AI train just yet. Some folks feel overwhelmed by the sheer number of AI tools out there and worry about data privacy. And you know what? Canva gets it. They understand that calling something “AI” can raise anxiety for some people. So instead of focusing on the AI buzzword, they’re delivering messages that promise to make things easier, faster, and better. You can’t go wrong with that approach.
Now, Canva is making some serious moves with their marketing efforts. They’re going all-in on digital advertising and ditching linear TV. They’re investing big bucks, but they’re keeping the exact numbers under wraps. What we do know is that in the first half of 2023, they spent a cool $27.5 million on advertising. And get this, in 2022, they dropped a whopping $100 million on advertising. These guys mean business.
And it’s not just about marketing for Canva. They’re expanding their in-house team internationally and setting up hub offices across the globe. They’re investing in marketing in different countries, showcasing how their products can boost efficiency, creativity, and productivity in the workplace. It’s a global game for them.
No doubt about it, Canva is making waves with their AI tools and marketing strategies. They’re all about innovation and staying ahead of the game. So keep an eye out for what these guys have up their sleeves. Exciting times ahead!
