Ladies and gentlemen, we’re marking a major milestone for this bold and ambitious digital fashion platform. The Fabricant is celebratin’ its fifth anniversary by unveilin’ a revamped Deep collection. They’re also makin’ some big moves expandin’ the platform with new integrations, all in an effort to push virtual fashion and the metaverse into the mainstream scene.
Now, the masterminds behind The Fabricant, Kerry Murphy and Marco Marchesi, are takin’ big steps to open up virtual fashion to a wider audience. They’re integratin’ with Ethereum, one of the top blockchain networks in the crypto world, and connectin’ with Crossmint to make it easier for businesses to create NFTs on a larger scale.
Now, I know what some of you may be thinkin’… is this the right time to be talkin’ about the metaverse? With all the ups and downs in the tech world lately, it might seem a bit risky, but big names in the corporate world and global brands are takin’ notice and gettin’ on board. And with all this talk of NFTs and blockchain technology, it’s becoming clear that The Fabricant might be onto something big.
Now, The Fabricant made some waves back in 2019 when they sold the world’s first digital fashion couture NFT on Ethereum. A lot of people were scratchin’ their heads at the time, wonderin’ why anybody would pay such a high price for clothing that doesn’t even exist. Fast forward to 2023, and we find ourselves in a world where people are livin’ more of their lives online, and digital fashion is becomin’ more relevant than ever.
The company’s also scored some big partnerships in the gaming world, teamin’ up with Atari and Star Atlas, and they’re makin’ moves in the fashion world with Rtfkt, Virgil Abloh, and even that digital sneaker start-up-turned-Nike business. And in 2021, they clinched $14 million in series A funding, just as the cryptomarket started to take a hit. Now, The Fabricant isn’t a crypto company, but it’s feelin’ the ripples and now they’re ready to push forward.
With all these recent advancements in artificial intelligence, digital sophistication, and consumer understanding of virtual experiences, The Fabricant’s got its sights set on the future. They’ve revamped Amber Jae Slooten’s Deep collection using generative AI, and it’s finally droppin’ on Dec. 14 as part of The Fabricant’s Ethereum expansion.
But the future doesn’t stop there. The Fabricant’s also workin’ on bringin’ augmented reality dressin’ to the mix. They’re partnerin’ with Snap Inc. and joinin’ folks like Google and DressX in the race to make the tech game-changin’ for all users.
So, folks, it’s clear that there’s a whole lot on the horizon for The Fabricant. They’re explorin’ AR try-ons, realistic AI models for photo shoots, and even got a big luxury brand collaboration in the works. Let me tell ya, the next five years for The Fabricant could be even crazier than the last, and I can’t wait to see it all unfold.