Tech experts at GITEX GLOBAL’s Ai Everything conference in Dubai are singing the praises of AI, claiming that it has revolutionized creativity in the multimedia and art world. They argue that AI has opened up new artistic movements and democratized creativity, providing a fertile ground for artists, creatives, and musicians to explore. While some may fear that AI will replace human creativity, experts like Aarash Darroodi, EVP and General Counsel for Fender Guitars, believe that AI will never be able to replicate the human “emotional footprint” that is essential in creating great music and art. AI is seen as a tool for creation, not the creator itself. According to Darroodi, the initial resistance to new technology quickly dissipates as people realize its utility. He predicts that AI will forever change music creation, ownership, and distribution, and that the world will never be the same again. Another speaker at the conference, Sweek Kiat Lim, Co-Founder of Pebblely, compares the emergence of AI to the invention of photography in the 19th century. Just as photography liberated artists from the need to depict reality as it is, AI-powered technologies will serve as a catalyst for new creative movements. Lim also believes that open-source development will play a major role in AI’s future, leveling the playing field for small start-ups to compete with larger corporations. Moti Levy, CEO of DeviantArt, echoes the sentiment that AI tools are democratizing creativity and allowing more people to express themselves in new ways. However, Levy emphasizes the need for responsible use of AI tools and the protection of creators. The GITEX GLOBAL conference, alongside the Expand North Star start-up show, brings together thousands of exhibitors, start-ups, and investors to showcase the latest in technology and innovation. With a focus on immersive, mind-stretching content, this event aims to explore the uncharted waters of AI and human creativity in the music and multimedia landscape.