Man, AI has been all the talk lately, right? It’s been evolving at lightning speed, with AI chatbots, image generation, and multi-modal search tools popping up left and right. But, it hasn’t been all smooth sailing, folks. There’s been a lot of talk about the downsides of AI, especially with deepfakes on the rise. So, it’s about time for some regulations to come into play, and that’s exactly what the EU AI Act is aiming to do. And it’s not just in the deepfake department where AI is causing trouble. A new report is shining a light on the news sector, with publishers worried that Google’s new AI Search tool could be killing their traffic.
Google SGE hampering traffic
The American magazine Atlantic compiled a list of threats it’s facing due to generative AI, and Google’s new AI Search tool came out on top. This thing allows users to ask complex questions and get suggested steps and follow-up questions. But here’s the issue – about 75 percent of the time, it provides the full answer, so users don’t need to scroll further down. That’s bad news for Atlantic, which relies heavily on web searches for traffic. The same goes for many other publishers, with Meta and X saying they won’t distribute news. It’s not looking good, folks.
Mathias Dopfner, CEO of Axel Springer, even said, “AI and large language models have the potential to destroy journalism and media brands as we know them.” That’s a pretty bold statement, but he might have a point. Google, on the other hand, is playing it cool, saying that it’s too early to speculate on the traffic impact. But come on, Google needs media traffic to train its AI models. It’s not going to kill off all the media traffic. At least, that’s what I think.