Interview Web search, long dominated by some big tech companies, is starting to get interesting again. People who’ve used it tend to agree that it’s not as good as it used to be, and even the big insiders at Google are saying that things need to change. They think they can make it better using generative artificial intelligence, even though that technology could cause some problems.
Researchers at the University of North Carolina have been looking into this and they think chat components powered by AI could make a huge difference in how we use search engines. It’s still early days though, and Microsoft’s Bing hasn’t proven that chatbot-integrated searching is catching on yet. But companies are banking on AI to shake up the search market that’s been dominated by Google for so long, and antitrust crowd could kick in too.
Google isn’t going to stand still and watch. They’ve renamed their chatbot and made it more accessible on mobile devices. It’s still not clear if these changes will actually benefit users or not, since the service has a premium subscription offering.
An economist from the UK who started his own science-focused search engine said that as long as there are websites, there will be a place for search engines on the internet. Google may be trying to guess user needs using personal data and all kinds of tricks, but people are still not completely satisfied with the results.
He thinks that conversational tools and web search serve different purposes and that websites will not go away, even if chat-based search engines become more powerful. He’s got some doubts about whether users will pay for AI help when they can still get search results for free.
One of the search engine’s main aims is to make web search efficient and precise, without having to know any of the users’ personal data. They are definitely using AI in their business, but they’re not about to overhype it and are doing things differently from Google and Bing. People are talking about a new era of search competition, and companies other than the big boys could have a shot if they play their cards right.