Hey there, folks! It’s time for your weekly dose of MarTech news, brought to you by the good folks over at Solutions Review. They’ve rounded up the most noteworthy happenings in the industry from the week of September 15th, and let me tell you, there’s some juicy stuff in here. So, let’s dive right in!
First up, we’ve got Acquia making waves with their new integrations for generative AI platforms ChatGPT and Clarifai. This means that marketers can use Acquia’s digital asset management (DAM) platform to create on-brand, search-engine-optimized product descriptions, image alt text, and listings on multiple commerce sites like Walmart and Shopify. Talk about a game-changer!
Next on the list, we’ve got ActiveCampaign making some moves by appointing Joy Whinery as their new CFO. With over two decades of financial leadership experience under her belt, Whinery is sure to help drive long-term economic growth and scale the business. Way to go, Joy!
Now, let’s talk about Conversica. These folks have partnered up with Salesforce to bring you a “closed pilot proof-of-concept” for integrating Conversica’s platform and Revenue Digital Assistants (RDAs) with Salesforce’s Einstein GPT offering. This integration will make it even easier for users to have profit-driven interactions throughout the sales funnel. Can I get a “cha-ching” for that?
And speaking of Salesforce, they’ve been busy expanding their collaboration with Google. This strategic partnership is all about combining Salesforce’s CRM suite with Google Workspace to supercharge business productivity. Imagine being able to connect context from Salesforce and Google Workspace to power generative AI experiences across platforms. That’s some next-level stuff, my friends.
Last but certainly not least, we’ve got timeOS launching their new AI-powered assistant called TimeAI. This nifty solution turns your calendar into a conversational assistant, providing detailed context before, during, and after meetings to maximize productivity and streamline workflows. Plus, it integrates with all your favorite platforms like Zoom, Microsoft Teams, Slack, and more. Time to take control of your schedule!
Alright, folks, that’s a wrap for this week’s MarTech news. But don’t worry, we’ll be back with more updates soon. Remember, stay tuned to Solutions Review for all the latest and greatest in the marketing technology landscape. Till next time!
