So check it out, guys, Getty, the big ol’ stock library company, is jumping into the generative AI game with their own tool called Generative AI by Getty Images, and get this, it’s supposedly “commercially safe”. Now, they’re entering a pretty crowded marketplace, with other players like Adobe’s Firefly, OpenAI’s upcoming DALL-E 3, and updates to existing tools like Stable Diffusion and Midjourney. It’s like a battle royale of generative AI, man.
So, Getty partnered up with NVIDIA to develop this tool, and get this, it’s trained solely from Getty Images’ massive creative library, including all their fancy-schmancy premium content. And here’s the kicker, man, they got full indemnification for commercial use. So you can use those AI-generated images without any worries.
Now, the CEO of Getty Images, Craig Peters, he’s all hyped up about this. He’s saying, and I quote, “We’ve worked hard to develop a responsible tool that gives customers confidence in visuals produced by generative AI for commercial purposes.” You gotta give it to ’em, man, they’re really taking this stuff seriously.
But here’s an interesting twist, back in January, Getty was all up in arms, suing this company called Stability AI for copyright infringement. Apparently, Stability AI’s image generator called Stable Diffusion used Getty photos without permission to train their own tool. Man, that’s a big no-no.
So to make things right, Getty’s saying that if they use your AI-generated image to train their model, they’re gonna pay you, man. They’re also gonna share the revenue generated from this tool, giving you a piece of that pie. And don’t worry, any photos created with this tool won’t end up in the Getty Images and iStock libraries. Gotta keep it separate, you know?
Now, here’s something that sets Getty’s tool apart from the competition. It’s got some limitations, man. It can’t produce imagery with prompts using the name of an actual person. And they’re doing this on purpose, they don’t wanna mess with or recreate real-life events. They wanna keep it legit, I guess.
So if you’re interested, you can enable Generative AI by Getty Images on GettyImages.com. And for all you tech-savvy folks out there, they also got an API available, so you can integrate this tool into your own workflows and applications. And get this, they’re planning on adding the ability to train the tool with your own images later this year. That’s pretty cool, man.