Today, AI is moving at a pace faster than ever before. It’s empowering creativity, sparking new ideas, and even transforming industries. At this critical inflection point, it’s clear that we need to boldly embrace this technology with a continued commitment to responsibility. With that in mind, over the past few months I’ve spent time talking with AI experts working across YouTube as well as leaders in one of the most influential and creative forces in the world: the music industry.
For nearly our entire history, YouTube and music have been inextricably linked. As a hosting platform, YouTube connected fans worldwide and quickly became home for iconic music videos and breakout artists. Our deep partnership with the music industry has enabled us to innovate and evolve together — building products, features and experiences, from our YouTube Music and Premium subscription services, to global livestreaming capabilities, that spur originality and bring communities of fans even closer together. And core to our shared success has been the protection of these creative works and copyrights of artists.
Now, we’re working closely with our music partners, including Universal Music Group, to develop an AI framework to help us work toward our common goals. These three fundamental AI principles serve to enhance music’s unique creative expression while also protecting music artists and the integrity of their work.