So check it out, SugarCRM is all about empowering companies with the latest tech to automate their workflows and make their lives easier, man. Everything in business is getting more complex, you know? There’s hyper-automation, there’s artificial intelligence, there’s social media, there’s a massive amount of data, and then there are the everyday challenges of supply chain disruptions. It’s a lot, right? But SugarCRM is connecting the dots to simplify things for you,” said Stuart Hall, vice president of customer success for EMEA at SugarCRM.
Let me break it down for you, man. SugarCRM is making some cool updates to their platform. Now, they’re automating messages from different parts of the platform instead of making users jump into separate messaging apps. Sales managers can easily access visual reports without having to create them or make any fancy graphics. And even end customers can use self-service options to solve problems without bugging the SugarCRM technicians. It’s all about letting the platform do the work, man.
James Frampton, the senior vice president and general manager of the EMEA region, said, “Automate anything, accelerate everything, and anticipate what’s next!” SugarCRM is all about demand generation, lead nurturing, sales acceleration, pipeline processing, management and predictions, and service and support. They’re covering all the bases, man.
But get this, man. More than half of the sales leads generated by marketing either aren’t qualified or are poorly qualified. That’s why SugarCRM is on top of their game with pipeline capabilities. They’re making sure those leads are legit.
So, what’s next, man? According to these dudes at SugarCRM, generative AI is the future. They’re all about making it accessible for everyone. With generative AI, users can ask anything, find everything, create workflows, and configure apps more easily. It’s the next level of technology, man.
Clint Oram, the co-founder and chief strategy officer of SugarCRM, is all about the user experience. He says it’s like a beauty show. The app has to be beautiful and easy to use. They want to make it fun, man. They’re investing in user experience big time.
The three rules of software, according to Oram, are “easy, easy, easy.” They want to make it simple for everyone. And that’s where generative AI comes in. It’s going to change the way software companies deliver the user experience. With generative AI, sales managers can use voice-powered applications to get answers and insights, no more clicking through a million screens, man.
And you know what SugarCRM is really focusing on? Manufacturing and distribution industries. They see the need for a simple CRM solution in those areas. And they’re already seeing growth in those industries. It’s all about making it easy for people in manufacturing and distribution to use their solutions, man.