Adapt or die, that’s what everyone is saying these days when it comes to using AI in business. It can sound scary, but fear is an interesting thing. It gives you a choice, you can “Run Away, Run Away!” like King Arthur in Monty Python and the Holy Grail, or you can embrace fear as an opportunity for growth. By facing AI and getting to know different AI tools, you can tap into its power to save time, money, and watch the fear disappear.
When it comes to marketing in business, AI is a huge topic with lots to cover, but for now, we’ll focus on initial observations and tips for using AI in marketing, social, and content for the pro AV industry.
It’s crucial to choose the right AI tool. You might be familiar with ChatGPT from Open AI, but there are other options like Jasper, Copy.ai, QuillBot, Wordtune, and more. These tools are great for generating content and understanding the tone of voice. Plus, many of your favorite marketing tools like LinkedIn, Hootsuite, and Canva now include AI too.
Another thing to watch out for is not letting AI lead you off brand. Tone is a big deal for your brand, and if AI delivers the wrong tone, it can confuse your audience. So, keep refining your prompts until you find the right tone.
We’ve also noticed some trends in AI-generated copy. For instance, AI-generated social posts often start with “Calling all…” or a question. Keep an eye on these trends and make sure your content doesn’t sound repetitive or rote.
Marketing using AI can be helpful, but it’s not a set-it-and-forget-it kind of thing. It needs a good babysitter and you have to keep pushing and prompting to get the right content.
And don’t forget about graphics! A good marketing piece needs a good image, and there are several AI graphic and art generators that you can use to create quick visual elements.
One big thing to watch out for is bias. AI is inherently biased because it “learns” from biased sources. Be wary of bias in all your AI content.
Overall, AI has its upsides and downsides. It can be a helpful tool, but it’s best used as a part of your arsenal to work smarter and better. We should proceed cautiously and rely on our own human intuition as the ultimate guidepost.