Lufthansa Group set up this cool thing called the Digital Hangar about a year ago. And guess what? They’re all about that generative artificial intelligence stuff. In our ongoing series about how travel brands are using fancy AI solutions, I got the chance to chat with Christian Spannbauer, the chief technology officer at Digital Hangar. He shared his thoughts on how generative AI is shaking things up in the travel industry.
So, they started dabbling in generative AI at the beginning of the year. With the help of OpenAI services, they were able to jump right into it without much hassle. The only challenge is making sure they follow all the rules and regulations. You know, they want to use it ethically and not let any data slip away. But hey, it’s more of a cultural and skills obstacle than a tech one.
Now, let’s get into what they’re actually using generative AI for. Surprise, surprise, it’s the usual suspects. They’re using it to create content, handle customer service conversations, and automate text-related tasks. But what’s cool is they’re also training the model with their internal regulations and guidelines, so employees have easy access to all the important info. It’s like a democratized innovation party over there!
Of course, there are some challenges when it comes to generative AI. But hold up, it’s not really a tech problem for them. They’re working closely with Microsoft and OpenAI, so they get all the support they need. The real challenge lies in making sure the model delivers accurate results with their internal data. They gotta understand the quality of the data and keep it up-to-date. Plus, they have to bring together data from different systems in a way that the model can handle. That’s no easy task, my friends.
Now, let’s zoom out and talk about the travel industry as a whole. Generative AI is like a breath of fresh air for them. Think about it, someone wants to go golfing and they need a Lufthansa flight to get there. Simple, right? But here’s the thing, there are already a ton of companies offering these services, so it’s not really groundbreaking. The real potential lies in enhancing the entire Lufthansa experience. Imagine using a generative AI-based Copilot instead of the regular ol’ app. It could personalize your travel experience like a fancy concierge service. Talk about convenience!
Looking ahead, they expect to fully embrace generative AI in all their functions. They’ve already made it accessible to everyone and it’s making their daily business more productive. Developers are loving it too, as it helps them be more efficient. And get this, in the near future, that boring administrative work like taking meeting minutes might be done by Copilot. Who would’ve thought?
So, it’s safe to say that generative AI is gonna keep evolving and surprising us with its capabilities. The possibilities are endless, my friends. Can’t wait to see where it goes!
Oh, and before I wrap this up, do yourself a favor and stay updated on all the latest generative AI updates from travel brands like ChatGPT and Google’s Bard. Okay, that’s all for now. Peace out!
