So I was talking to this guy from Nasdaq, right? And he’s the global head of product for IR Intelligence, and he’s all about AI and how it’s changing the game for investor relations. He’s seen some interesting stuff during earnings season – like how companies are using AI to measure competitor sentiment, pre-screen their remarks, and even draft scripts for their CEO and CFO. It’s pretty wild how these tools can summarize comments and predict analyst questions for Q&A.
But get this – only 8 percent of companies are actually using generative AI right now. But like, two thirds are interested in the potential it has for the future. And the cool thing is that these tools can help engage with investors on the buy side and sell side. They can analyze tons of unstructured data and summarize research, making the whole process a lot faster and easier for IR teams.
But there are some concerns, you know? Like how to explain the data behind these AI models, or the fear of inaccuracies and data security. The advice from this guy is to look for tools with strong data security, clear data sourcing, and a purpose built for professional use-cases. And when it comes to generative tools, he says to always treat it as a ‘first draft’ and do your own validation and editing before using it in practice. It’s pretty fascinating stuff, man.